FIRSTPURCHASE
New brand bets on ancestral fermentation, organic ingredients, and modern science
A new category on wellness shelves, functional shots are gaining ground in the healthy beverage market, and Shotly arrives as one of the pioneers in Brazil. Inspired by the medicinal use of plants and natural ferments, the brand proposes a new form of nutrition: practical and intelligent super-nutrition, which directly regulates the intestinal microbiota and prevents chronic diseases. Utilizing the ancient technology of long-fermented kombucha, Shotly offers 100% natural probiotics – without added powder, preservatives, or sugar.
Made with organic and agroforestry ingredients, the novelty currently comes in two versions: Immunity Shot, with turmeric, ginger, cardamom, Ceylon cinnamon, black pepper, and Sicilian lemon; and Detox Shot, which contains matcha-mate, oregano, lemongrass, and mint. The first option offers a unique anti-inflammatory combination focused on boosting immunity and supporting the gut. The Detox option has digestive, antioxidant, and detoxifying properties. Both are designed to be consumed first thing in the morning, when the body is most receptive to nutrient absorption and most sensitive to healthy triggers. In addition, the brand is already aiming for expansion. New formulations and formats are planned for launch in October 2025.
Founded by the Portuguese-Brazilian couple Inês Lima and Marcio Rossetti, yoga practitioners for over two decades and health enthusiasts, the inspiration for the brand came from the combination of current and alarming data on the state of health and how the world eats. "We have some data that we always like to repeat to support the global urgency of radically changing our lifestyle: obesity kills more than hunger, more than 70% of diseases in the world are chronic, that is, the result of our repetitive behavior. More than 56% of the world's soils are degraded, and consequently, food has fewer and fewer nutrients and is more contaminated," says Inês.
With this in mind, Shotly's proposal was born from the union of ancient natural wisdom and the advances of contemporary nutritional science. The result is concentrated formulas, developed in partnership with doctors, nutritionists, and integrative health specialists, with a focus on prevention, detoxification, and body regulation. "Shotly is more than a product: it is an invitation to a new lifestyle, a challenge to reclaim the wisdom of the body, nature, and time. We combine science, spirituality, and positive impact in a single dose," explain founders Inês Lima and Márcio Rossetti.
How it started:
After a year and a half of testing at events, fairs, and strategic partnerships, Shotly gained national prominence by participating in Naturaltech 2024, winning two important awards: one of the 50 best products at the fair and 48th place in the beverage innovation category. From this visibility, the brand began a rebranding process, scaled up production, and also started targeting the international market.
Today, Shotly is present in 37 points of sale in Brazil, including concept stores and strategic points of sale.
Expansion:
According to the partners, the brand is already aiming for expansion and plans to grow by an average of 20% per month in digital sales, consolidating itself in retail in Rio de Janeiro and São Paulo, not only in the organic channel or supermarket chains, but also reaching other niches such as pharmacies, hotels, coffee shops, corporate, restaurants, and others.
International expansion is also in sight, with plans for the USA, Europe, England, and Dubai, through Amazon, and a predicted start in the USA in the first half of 2026. "Our product is a symbol. Starting the day with a shot is sending the body the message that it will be cared for. And when we care for the body with intention, we also care for the mind, relationships, productivity, and the way we inhabit the planet," they conclude.