Everyone deserves a red carpet. That's why we created My Red Moment ;)

My inspiration came while watching the Cannes Film Festival red carpet, right in the week of preparation for the launch of the new shot.

I was lucky enough to have a friend there, so I was able to closely follow the behind-the-scenes, the preparation, and the rituals behind the glamour. I found myself dreaming big. After all, that's where everything is designed to immortalize moments. Where brands create unique experiences, guests prepare an entire story to convey powerful messages to the world, whether revisiting classic dresses or interpreting an important cause. 

What many people don't know is that the red carpet has origins dating back to antiquity. In Greek mythology, it was the king's wife who would lay out a reddish-purple path for him, symbolizing divine status, treatment reserved for the gods. Care and beauty as a way to honor those who arrive.

It was in this context, care and beauty, that I thought:

I want to recreate this experience to offer to our guests, clients, and everyone around. Because everyone deserves to feel this. Not once in a lifetime. But at various moments. Starting with our own daily rituals. This is Shotly.

The My Red Moment was not born in a brainstorm or a strategy meeting. It was born from the genuine desire to bring this symbolism into real life, into everyday life, regardless of each person's routine. 

In fact, I always felt this when I step onto my yoga mat. All that was missing was the right name to set the tone.

With Shotly, the same thing happened. When we started building the brand, we realized that we couldn't just focus on the functional shots. It was essential to teach the rituals and the lifestyle behind them.

That's how we went from ancient to modern. From soil to technology. From nature to science. We didn't choose one or the other, but the best of both worlds. We even started planting our own agroforestry.

All this to seek out the most advanced in health and realize that the answer is so simple that it becomes revolutionary:

we hold the greatest technology in the world – yes, human technology, and we don't even use 10%!

In other words: we have everything we need to live longer and better. We just need to go back to the simple and natural.

Therefore, My Red Moment is not just another event. It is a concept of life.

It's the moment when you stop and put yourself first. Without that usual feeling of guilt. Without moderation. With all the intention in the world, really.

It can be on the red carpet in Cannes or in your living room. At 7 in the morning, with a shot in hand and the sun coming through the window, or in the middle of a rush of meetings with a freshly made organic tea. The grandeur is not in the setting or the look, it is in the choices and the intention.

The My Red Moment will be more than an event at Shotly. It will be a registered trademark of attitude. A way to remember, regularly, that taking care of yourself is not selfishness, and will never be secondary. It is the basis of everything that comes after. 

Because the best things in life are not saved for special occasions. 

Our first My Red Moment takes place on May 28th, on the rooftop of the Hotel do Arpoador, in Rio de Janeiro, and will bring together extraordinary women in an intimate and profound experience because that's exactly how a life worth living is built. 

Our desire is to bring this experience to all our clients, partners, and friends.