FIRSTPURCHASE
New functional shot promises immune boost and natural detoxification
Shotly debuts in the Brazilian functional beverage market with an innovative proposal: offering superfood shots rich in 100% natural probiotics. The brand bets on long-fermented kombucha, an ancient technique that ensures the presence of live microorganisms without the need for preservatives, sugars, or powdered additives.
The novelty comes in two versions: Immunity Shot, which combines turmeric, ginger, cardamom, Ceylon cinnamon, black pepper, and Sicilian lemon, with anti-inflammatory action and immune system support; and Detox Shot, made with matcha-mate, oregano, lemongrass, and mint, aimed at digestion, detoxification, and antioxidant effects. Both products were designed for morning consumption, when the body is most receptive to nutrient absorption.
Founded by Portuguese-Brazilian couple Inês Lima and Márcio Rossetti, who have been practicing yoga for over 20 years, Shotly was born from the union of ancient wisdom and advancements in contemporary nutritional science. The proposal is clear: prevention, detoxification, and body regulation in a concentrated dose. "Shotly is more than a product: it's an invitation to a new lifestyle," the founders state.
After a year and a half of testing, the brand gained national prominence by participating in Naturaltech 2024, where it won two awards and stood out among beverage innovation launches. Now, Shotly aims to expand into the international market and plans new formulations and formats by October 2025.
