Shotly debuts with first exclusive probiotic-rich superfood shot

A new category on wellness shelves, functional shots are gaining ground in the healthy beverage market, and Shotly arrives as one of the pioneers in Brazil. Inspired by the medicinal use of plants and natural fermented products, the brand proposes a new form of nutrition: practical and intelligent superfood, which directly regulates the intestinal microbiota and prevents chronic diseases. Utilizing the ancient technology of long-fermented kombucha, Shotly offers 100% natural probiotics — without added powder, preservatives, or sugar.

Made with organic and agroforestry ingredients, the novelty comes in two versions so far: Immunity Shot, with turmeric, ginger, cardamom, Ceylon cinnamon, black pepper, and Sicilian lemon; and Detox Shot, which contains matcha-mate, oregano, lemongrass, and mint. The first option offers an exclusive anti-inflammatory combination focused on boosting immunity and supporting the gut. The Detox has digestive, antioxidant, and detoxifying action. Both are designed to be consumed first thing in the morning, when the body is most receptive to nutrient absorption and most sensitive to healthy triggers. In addition, the brand is already looking to expand. New formulations and formats are planned for October 2025.

Founded by the Portuguese-Brazilian couple Inês Lima and Marcio Rossetti, yoga practitioners for over two decades and health enthusiasts, the inspiration for the brand came from combining current and alarming data on the state of health and how the world eats. "We have some data that we always like to repeat to underscore the global urgency of radically changing our lifestyle: obesity kills more than hunger, more than 70% of diseases in the world are chronic, that is, a result of our repetitive behavior. More than 56% of the world's soils are degraded, and consequently, food has increasingly fewer nutrients and more contaminants," says Inês.