Shotly debuts with first exclusive probiotic-rich superfood shot

A new category on wellness shelves, functional shots are gaining ground in the healthy beverage market, and Shotly arrives as one of the pioneers in Brazil. Inspired by the medicinal use of plants and natural ferments, the brand proposes a new form of nutrition: practical and intelligent super-nutrition, which directly regulates the intestinal microbiota and prevents chronic diseases. Using the ancient technology of long-fermented kombucha, Shotly offers 100% natural probiotics — with no added powder, preservatives, or sugar.

Made with organic and agroforestry ingredients, the novelty currently comes in two versions: Immunity Shot, with turmeric, ginger, cardamom, Ceylon cinnamon, black pepper, and Sicilian lemon; and Detox Shot, which features matcha-mate, oregano, lemongrass, and mint. The first option offers an exclusive anti-inflammatory combination focused on boosting immunity and supporting the gut. The Detox option has digestive, antioxidant, and detoxifying properties. Both are designed to be consumed upon waking, when the body is most receptive to nutrient absorption and most sensitive to healthy triggers. Furthermore, the brand is already looking to expand. New formulations and formats are planned for release in October 2025.

Founded by Portuguese-Brazilian couple Inês Lima and Marcio Rossetti, who have practiced yoga for over two decades and are passionate about health, the inspiration for the brand came from combining current and alarming data on the state of health with how the world eats. “We have some data that we always like to repeat to emphasize the global urgency of radically changing our lifestyle: obesity kills more than hunger, over 70% of diseases in the world are chronic, meaning they are the result of our repetitive behavior. Over 56% of the world's soils are degraded, and consequently, food has increasingly fewer nutrients and is more contaminated,” says Inês.

With this in mind, Shotly's proposal was born from the union of ancient natural wisdom and the advances of contemporary nutritional science. The result is concentrated formulas, developed in partnership with doctors, nutritionists, and integrative health specialists, focusing on prevention, detoxification, and body regulation. “Shotly is more than a product: it is an invitation to a new lifestyle, a provocation to rescue the wisdom of the body, nature, and time. We unite science, spirituality, and positive impact in a single dose,” explain founders Inês Lima and Márcio Rossetti.

How it started:

After 18 months of testing at events, fairs, and strategic partnerships, Shotly gained national prominence by participating in Naturaltech 2024, winning two important awards: one of the 50 best products at the fair and 4th place in the beverage innovation category. From this visibility, the brand began a rebranding process, scaled up production, and also started targeting the international market.

ARTICLE: https://sopacultural.com/shotly-estreia-com-primeiro-shot-exclusivo-de-superalimentacao-rico-em-probioticos/